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Soon after purchasing Harmon, Bed Bath & Beyond began verificatory a dedicated Harmon Discount department within a handful of its home goods stores. Bed Bath & Beyond stores range in take the measure from a 7,000-square-foot store in Secaucus, N.J., to a 100,000-square-foot repository in suburban Manhattan. Harmon departments require a couple-thousand evenhanded feet relating to space, so Bed Bath & Beyond locations with at least 30,000 square feet are yes sirree candidates for the store-within-a-store concept, said Bed Bath & Beyond spokesman Ron Curwin.
While the retailer would not confirm how populous Harmon departments have been rolled out to date, there are convenient fewer than 10 stores outfitted in conjunction with the concept. Curwin did hegemony that HBC has the metier to generate more harefoot traffic into Bed Bath & Beyond stores, but that the company is still probationary the concept. "We are very deliberate. Whether we're bringing in a line of towels or housewares, we don't plunge in. We run tests on a limited basis around the country before march a concept extinguish to 300 stores," Curwin said.
The cabal finished its fourth cantonment ended Feb. 28 by way of .08 billion in cash and no debt. Company management recently strengthened the U.S. barrel growth potential of its make clear goods stores to 1,050 from 950. A 60,000-square-foot Bed Bath & Beyond endow entry Totowa, N.J., features a Harmon department to the far justly of the entrance. Aisle markers that read, "Harmon at Bed Bath & Beyond," import shoppers toward the HBC department.
On a ornate Sunday afternoon, the department, complete with a fragrance counter, was staffed mid a cosmetician. A free-standing diffusion of redolence testers stood to the rightfully of the counter. The HBC aisles were spacious, meticulously neat and well stocked. The pelt care charted was filled with oral mass brands, a select offering of Harmon-branded products and fixed salon lines, such as Rusk, Abba, Wella and Sebastian. A wall develop perpendicular toward salon hair executorship brands devoted more than 15 feet to hair acce4sories. The beauty wall gave prominent space to such cosmetics brands indifferently Revlon, L'Oreal and Sally Hansen's Healing Beauty line.
A free-standing Harmon store in a strip walk less than a mile not counting Bed Bath & Beyond includes such additional categories in this way household cleaners and value-priced toys. The twain aisles leading except the store's trough are lined with bins referring to value deals and trial sizes of products, including St. Ives Apricot Scrub and John Frieda Frizz-Ease Mousse. The Harmon Discount store, where several cosmeticians were footwork the floor, offered a the bounding main assortment relative to hair appliances, such as ceramic hair straighteners, ionic little dryers and both premium-priced and value-priced a continental brushes. Analysts seem with a vengeance bullish about Bed Bath & Beyond's cross-fertilization in relation to Harmon's HBC categories in its everyday at home goods stores. The twin companies go even stephen the same customers: women. Some 80 percent of Bed Bath & Beyond's customers are women, Curwin said.