Bed Bath Health and beauty,

Bed, Bath & Beyond is getting more aggressive in promoting and positioning its Harmon Discount health and measure aids concept. On Dec. 17, the retailer opened a Harmon in Orange, Conn., its deepest penetration into New England, adding it to a pad at Christmas Tree Shops, other than chain Bed, Bath & Beyond acquired. The pairing is the first by the chain--confirmed herewith a Bed, Bath & Beyond source--and the company is using the established Christmas Tree Shops to drive tripos referring to Harmon. The Christmas Tree Shops--with a come of 26 units in six New England states and New York--has operated its Orange location for nine years, store employees said. More Articles of Interest Bed Bath & Beyond and Harmon begin to test in-store synergies: two New Jersey...

Bed Bath & Beyond tests vitality and beauty Word-of-mouth aids growing store colonnade Internet coupon test fizzles Harmon Rebrands, Tweaks Mix. When Bed, Bath & Beyond purchased 27-unit Harmon newfashioned early 2002, many analysts said the company plainly was interested in adapting HBC operations for its Bed, Bath & Beyond stores in an effort to ram down customer frequency. Harmon stores, while popular entryway its north New Jersey mezzo market, was contemptible known in hesitation of the New York metropolitan area. However, Bed, Bath & Beyond chief of state Steve Tamares insisted that the future in respect to Harmon was wide open and that deviatory merchandising, marketing and growth tests would be conducted to determine how the immanent operation best stir within the hearing of corporate priorities.

Since then, Bed, Bath & Beyond has opened several new Harmon outlets and established a concentration by Long Island. With the Orange outlet, Harmon now has 35 units regard operation. Previously, the retailer had one Connecticut Harmon commissariat in Norwalk, levorotatory the New York covering and not rather exception taken of New York units established in Hartsdale, New Rochelle and Yonkers in Westchester County. Word of sputter always has been central in transit to Harmon's success. The company has counted on customers spreading the word, abundantly about its low-priced cosmetics.

But the Orange store is a work shift far afield for communique upon disseminate, so Bed, Bath & Beyond is using the adjacent Christmas Tree Shop--clearly popular, as it was being superficially visited in the middle in connection with an unseasonably cold twelvemonth in January--to contribute to Orange residents to give Harmon a try. At the entrance of the store, a counter was piled high with 8x11-inch promotional flyers including a -off coupon for Harmon. At the counter, staffers were forsaken to direct customers to Harmon. Certainly, the cross-fertilization effort is a positive as Harmon establishes itself in Orange, uttered Joan Storms, a Wedbush Morgan analyst.

"You tin profit the brand-name franchise that doubtlessly is strong in that neighborhood in order to build the other concept," she said. Located along U.S. 1, the endurance quick that included Harmon's and Christmas Tree Shops was random a mile without a Bed, Bath & Beyond unit on the road foretell its intersection with I-95. Added on 2009-06-24 22:50:53 . ID: 11

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